Emeritus Professor Shirley Leitch

Professorial Fellow and Emeritus Professor
The Australian Studies Institute

Emeritus Professor Shirley Leitch is a Professorial Fellow at The Australian Studies Institute at The Australian National University. She was formerly Deputy Vice-Chancellor of Global Engagement at ANU, and Dean at the ANU College of Business & Economics. Her previous roles in Australia and New Zealand include Deputy Vice-Chancellor Academic at Swinburne University of Technology, Dean of Commerce at the University of Wollongong, and Pro Vice-Chancellor of Public Affairs at the University of Waikato. Professor Leitch’s research is focused on public discourse and change, including engagement and communication in relation to controversial science and technology.

Research interests

My current project is an edited book for ANU Press with the working title: "Because Covid… : Pandemic Responses, Rationales, and Ruses"

  • de Jong, K, Daellenbach, U, Davenport, S et al 2019, 'Giving Science Innovation Systems a 'Nudge'', Technology Innovation Management Review, vol. 9, no. 10, pp. 51-61.
  • Kenny, M, Hughes, A, Leitch, S et al 2019, Democracy Sausage with Mark Kenny: Tax, inequality, and social media campaigning.
  • Hughes, A, Azize, M, Emerson, C et al 2019, Democracy Sausage with Mark Kenny: Safety nets and (un)social media.
  • Leitch, S & Merlot, E 2018, 'Power relations within brand management: the challenge of social media', Journal of Brand Management, vol. 25, no. 2, pp. 85-92.
  • Motion, J & Leitch, S 2018, 'On Foucault: Engaging with Foucault's Critical Theory and Methods', in Øyvind Ihlen and Magnus Fredriksson (ed.), Public Relations and Social Theory: Key Figures, Concepts and Developments, Routledge, New York, pp. 334-353.
  • Leitch, S 2017, 'The transparency construct in corporate marketing', European Journal of Marketing, vol. 51, no. 9/10, pp. 1503-1509.
  • Motion, J & Leitch, S 2016, 'Critical discourse analysis: A search for meaning and power', in Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra (ed.), The Routledge Handbook of Critical Public Relations, Routledge, London, pp. 142-150.
  • Gilding, M, Merlot, E & Leitch, S 2016, 'The power of hope: the mobilisation of small and mid-tier companies in the mining industry's campaign against the Resources Super Profits Tax', Australian Journal of Political Science, vol. 51, no. 1, pp. 122-133.
  • Motion, J, Heath, R & Leitch, S 2016, Social Media and Public Relations: Fake Friends and Powerful Publics, Routledge Taylor and Francis Group, Abingdon and New York.
  • Motion, J, Leitch, S & Weaver, C 2015, 'Popularizing dissent: A civil society perspective', Public Understanding of Science, vol. 24, no. 4, pp. 496-510.
  • Leitch, S, Motion, J, Merlot, E et al 2014, 'The fall of research and rise of innovation: Changes in New Zealand science policy discourse', Science and Public Policy, vol. 41, no. 1, pp. 119-130.
  • Davenport, S, Daellenbach, U, Leitch, S et al 2014, 'Processing Food Claims: The Stabilising Roles of Measurement and Strategic Ambiguity', Sixth International Symposium on Process Organization Studies, Conference Organising Committee, United Kingdom.
  • Leitch, S 2014, 'Keeping it real: Authenticity in social media communication', Australia and New Zealand Communication Association Conference (ANZCA), ed. Dr Diana Bossio, Australia and New Zealand Communication Association Conference (ANZCA), Melbourne.
  • Motion, J, Davenport, S, Leitch, S et al 2013, 'Corporate reputation and the discipline of public relations', in Craig E Carroll (ed.), The Handbook of Communication and Corporate Reputation, Wiley-Blackwell, United States, pp. 62-71.
  • Motion, J & Leitch, S 2013, 'Discourse Theory and Analysis', in Robert L. Heath (ed.), Encyclopedia of Public Relations, SAGE Publications Ltd, Los Angeles, USA, pp. 265-267.
  • Leitch, S & Motion, J 2013, 'Power, Discursive', in Robert L. Heath (ed.), Encyclopedia of Public Relations, SAGE Publications Ltd, Los Angeles, USA, pp. 671-673.
  • Leitch, S, Gilding, M, Merlot, E et al 2013, 'Business collective action and the Australian mining industry's tax revolt: A comment on McKnight and Hobbs', Australian Journal of Political Science, vol. 48, no. 4, pp. 501-506.
  • Davenport, S & Leitch, S 2012, 'What makes a stakeholder act? Exploring the impact of the issue in the stakeholder relationship', in Lindgreen, A., Kotler, P., Vanhamme, J. and Maon, F. (ed.), A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation, Gower Publishing Ltd, Surrey, UK, pp. 25-44.
  • Gilding, M, Merlot, E, Leitch, S et al 2012, 'Media framing of the resources super profits tax', Australian Journal of Communication, vol. 39, no. 3, pp. 23-40.
  • Motion, J, Haar, J & Leitch, S 2012, 'A public relations framework for Indigenous engagement', in Krishnamurthy Sriramesh & Dejan Vercic (ed.), Culture and public relations: links and implications, Routledge Taylor & Francis Group, New York and Abingdon, pp. 54-66.
  • Leitch, S & Motion, J 2011, 'A provocation: thinking the 'social' into corporate social responsibility', in Ihlen, O. Bartlett, J. and May, S. (ed.), The Handbook of Communication and Corporate Social Responsibility, Wiley-Blackwell Publishing Ltd, United States, pp. 505-515.
  • Leitch, S & Davenport, S 2011, 'Corporate identity as an enabler and constraint on the pursuit of corporate objectives', European Journal of Marketing, vol. 45, no. 9/10, pp. 1501-1520.
  • Leitch, S & Palmer, I 2010, 'Analyzing Texts in Context: Current Practices and New Protocols for Critical Discourse Analysis in Organizational Studies', Journal of Management Studies, vol. 47, no. 6, pp. 1194-1212.
  • Davenport, S & Leitch, S 2010, 'The role of boundary organizations in maintaining separation in the triple helix', in Viale R. and Etzkovitz H. (ed.), The capitalization of knowledge: a triple helix of university-industry-government, Edward Elgar Publishing, UK, pp. 243-260.
  • Heath, R, Motion, J & Leitch, S 2010, 'Power and public relations: paradoxes and programmatic thoughts', in Robert L. heath (ed.), The Sage Handbook of Public Relations, Sage Publications Inc, United States, pp. 191-204.
  • Leitch, S & Motion, J 2010, 'Publics and public relations: effecting change', in Robert L. heath (ed.), The Sage Handbook of Public Relations, Sage Publications Inc, United States, pp. 99-110.
  • Leitch, S & Motion, J 2009, 'Risk communication and biotechnology: a discourse perspective', in Heath, Robert L. and O'Hair, H. Dan (ed.), Handbook of Risk and Crisis Communication, Routledge, Taylor & Francis Group, New York, USA and Abingdon, UK, pp. 560-575.
  • Davenport, S & Leitch, S 2009, 'We are what we grow: The discursive strategies of pro- and anti-GE factions regarding the future of agriculture in New Zealand', European Planning Studies, vol. 17, no. 7, pp. 943-961.
  • Motion, J & Leitch, S 2009, 'The Transformational Potential of Public Policy Discourse', Organization Studies, vol. 30, no. 10, pp. 1045-0163.
  • Motion, J & Leitch, S 2008, 'The multiple discourses of science-society engagement', Australian Journal of Communication, vol. 35, no. 3, pp. 29-40.
  • Leitch, S & Davenport, S 2008, 'Corporate brands and social brands: co-branding GM-free and UK supermarkets', International Studies of Management and Organization, vol. 37, no. 4, pp. 45-63.
  • Leitch, S., & Davenport, S. (2008). Corporate brands and social brands: Co-branding GM-free and UK supermarkets. International Studies in Management and Organisation, 37(4), 45-63.
  • Leitch, S. & Motion, J. (2007). Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation. Journal of Brand Management, 15(1), 71-80.
  • Leitch, S., & Davenport, S. (2007). Strategic ambiguity as a discourse practice: the role of keywords in the discourse on sustainable biotechnology. Discourse Studies, 9(1), 43-61.
  • Motion, J., & Leitch, S. (2007). A toolbox for public relations: The oeuvre of Michel Foucault. Public Relations Review, 33 (3), 263-268.
  • Leitch, S., & Davenport, S. (2006). Talking with the silent majority: An Interest-Identity Framework. Public Relations Review, 32(1), 71-73.
  • Davenport, S. & Leitch, S. (2005). Circuits of Power in Practice: Strategic Ambiguity as Delegation of Authority. Organization Studies, 26(11), 1603-1623.
  • Davenport, S., & Leitch, S. (2005). Agoras, ancient and modern, and a framework for science-society debate. Science and Public Policy. 32(2), 137-153.
  • Leitch, S., & Davenport, S. (2005). The Politics of discourse: Marketization of the New Zealand Science and Innovation system. Human Relations. 58(7), 891-912.
  • Davenport, S., Leitch, S., & Rip, A. (2003). The ‘user’ in research funding negotiation processes. Science and Public Policy. 30(4), 239-250.
  • Leitch, S. & Motion, J. (2003). Public-private partnerships: Consultation, cooperation and collusion. Journal of Public Affairs, 3(3). 225-231.
  • Leitch, S., & Richardson, N. (2003). Corporate branding in the new economy. European Journal of Marketing. 37(7/8), 1065-1079.
  • Motion, J., Leitch, S., & Brodie, R. (2003). Equity in corporate co-branding: The case of adidas and the All Blacks. European Journal of Marketing. 37(7/8), 1080-1094.
  • Leitch, S., & Davenport, S. (2002). Strategic ambiguity in communicating public sector change. Journal of Communication Management. 7(2), 129-139.
  • Motion, J., & Leitch, S. (2002). The technologies of corporate identity. International Studies in Management and Organisation, 32(3), 45-64.
  • Motion, J. & Leitch, S. (2000). Courting the lost consumer: Corporate identity, corporate brands, and the New Zealand Insurance Industry. Asia-Pacific Public Relations Journal. 2(2), 59-72.
  • Motion, J., & Leitch, S. (2000). The truth games of public relations politics. Australian Journal of Communication. 27(2), 65-80.
  • Leitch, S, & Motion, J. (1999). Multiplicity in corporate identity strategy. Corporate Communications: An International Journal. 4(4), 193-199
  • Leitch, S. (1999). From logo-centrism to corporate branding? The (r)evolution in organisational identity. Australian Journal of Communication. 26(3), 1-8.
  • Leitch, S., & Roper, J. (1999). Ad wars: Adversarial Advertising by interest groups in a New Zealand general election. Media International Australia. 92, 103-116.
  • Motion, J. & Leitch, S. (1999). Against grand narratives: Localised knowledges of public relations practice. Asia-Pacific Journal of Public Relations. 1(1).
  • Leitch, S., & Motion, J. (1998). Public relations on the edge of puzzlement: A defence of scholarly research. Australian Journal of Communication, 25 (2), 161-170
  • Leitch, S., & Roper, J. (1998). Genre colonisation as a public relations strategy: A framework for research and analysis. Public Relations Review, 24 (2.
  • Richards, P., Leitch, S., & Motion, J. (1998). Shifting Disciplines: Communication, discourses and identities. Australian Journal of Communication. 25(3), 1-8.
  • Leitch, S., & Neilson, D. (1997). Reframing public relations: New directions for theory and practice. Australian Journal of Communication. 24 (2), 17-32.
  • Motion, J., & Leitch, S. (1996). A discursive perspective from New Zealand: Another world view. Public Relations Review. 22 (3), 297-309.
  • Roper, J., & Leitch S. (1995). The electoral reform campaigns in New Zealand: A political communication case study. Australian Journal of Communication. 22 (1), 123-135.